Platform Group is a Brighton-based design agency providing business clients with services aimed at engaging customers, from apps to interactive physical spaces. With 24 staff, this small business started its first apprentice, 20-year-old Christy Morley-Short, with the Creative Process Advanced Digital Apprenticeship.
“Christy had previously done work experience with us, and we decided to take him on as an apprentice as we have a busy office and always need extra resources, particularly on social media,” explains Jo Upward, Managing Director. “We’re also quite a senior level team so we were keen to have some younger blood in the office.”
Christy is working towards a Level 3 Diploma in Creative and Digital Media as part of his Creative Process apprenticeship, while gaining vital experience and on-the-job mentoring in the graphics department. He has responsibility for the company’s social media, creating a strategy and guidelines for how to use Facebook and Twitter, and he uses software such as Photoshop and Illustrator to assist with graphics projects.
“It’s been great to have someone of a younger demographic dealing with our social media,” explains Jo. “Christy has also provided us with overflow capabilities in artwork and creative tasks. As he gains more experience we’ve been bringing him into client calls and meetings, and he’s proven very resourceful and capable at dealing with these situations. He’s confident and is able to take robust feedback.”
The company’s other employees also gain from the experience: “It’s helpful for people in the organisation to have a mentoring role and nurture younger talent,” says Jo. “If you work with people who have less experience, you have to articulate how you interpret client briefs and clarify your own skills and capabilities.”
Platform Group would like to take on more apprentices in the future as Jo considers them a great return on investment. She would also like to encourage other businesses to give apprenticeships a try, and points out that as a small company, Platform Group benefited from AGE 16-24 (Apprenticeship Grant for Employers), an extra £1,500 available to SMEs to help take on an apprentice.
“From the experience we’ve had as a rapidly growing business, it’s been good for the team to focus on developing young talent,” she explains. “Overall, I’d suggest it’s a positive thing for any organisation to do. It’s been a great journey for us – Christy is a talented chap, and I’m sure he’ll go far.”
Creative Process launched the digital apprenticeship for Government and works with hundreds of employers across Brighton and Sussex such as Warner Bros, Mayo Wynne Baxter, Sitevisibility and Wired Sussex to many more smaller companies, offering no fee recruitment and advanced level diploma accredited training in: Digital Business, Digital Marketing and Social Media, Web Design, UX and Development, Photography and Digital Imaging, Video Production, Graphics and Digital Design.
Typical job roles for Creative Process Apprentices include: business administration, project assistants, digital innovation and transformation, operational delivery, social media, campaigns, account executives, search, analytics, PR, web design, development and ecommerce, content management, digital design, motion, 3D graphics, video production, photography, studio support and digital imaging.
To find out more about the business benefits of apprenticeships, please contact Creative Process on 01273 232 273 or go to: www.creativeprocessdigital.com