Senior Marketing Executive - Established Media Company

Michael Page Marketing
£28000 - £30000 per annum + package
01 Oct 2016
30 Oct 2016
Marketing , PR
Contract Type
Senior Marketing Executive - Established Media Company My client is a progressive, independent media group. They are trusted by thousands of professionals to deliver high quality insight for better business decision making through diverse and compelling portfolio of digital platforms, exhibitions, events and publications. Description Senior Marketing Executive - Established Media Company Responsibilities: Campaign Planning Work with the Event Producer to understand and map the target audience and value proposition and build a detailed breakdown of the projected audience Research and analyse key competitor events Produce a cost-effective and highly targeted marketing communications plan for each event, to include DM, eDM, website, telemarketing, advertising, marketing partnerships, social media and PR as appropriate Develop a marketing timeline for each event, ensuring optimum lead times for each element of the campaign Prospect Data Selection and Management Ensure all data build is aligned with brands' wider data strategy Ensure that prospect lists are targeted and are a balanced reflection of the event's target audience profile Partnerships Identify potential supporting partners Approach and negotiate beneficial partnership terms with key partners Work with Brand Marketing Manager to coordinate brand-wide agreements where appropriate Social and SEO Campaigns Telemarketing Campaign Delivery and Analysis Prepare a full post-event marketing report within 4 weeks of each event Devise new commercially viable ideas to improve marketing campaigns Ensure all marketing campaigns are delivered within the pre-agreed budget Work with Events Executive to ensure campaigns are executed in a timely fashion and that the marketing timeline is kept updated at all times Create and execute a process for tracking the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans Profile You will need experience in: B2B events/media marketing Email marketing Data segmentation SEO and social media Job Offer A salary is on offer of £28,000 to £30,000 per annum package