Sponsorship Executive

Brighton, East Sussex
£23,000 pa + Benefits
17 Oct 2016
14 Nov 2016
Contract Type
Full Time

Reports to: Head of Sponsorship

Purpose of the Role: Managing the activation of sponsorships within the group’s portfolio to maximise ROI on deals.

Key Responsibilities:

  • Managing the activation of specific sponsorships within the portfolio.
  • Contributing innovative brand activation ideas.
  • Leveraging Panbet’s partnerships to help achieve group and department objectives.
  • Ensuring that Panbet receives maximum ROI from its partnership investments.
  • Working closely with internal departments to manage the distribution of sponsorship assets.
  • Helping research new partnership opportunities.
  • Assisting with regular projects (videos, activations, email campaigns, competitions).
  • Assisting in building and maintaining the relationships between Panbet and its partners on a daily basis.
  • Providing regular progress reports and feedback on partnership accounts.
  • Co-ordinate staffing schedule in terms of hosting VIPs, media, B2B partners and competition winners.
  • Monitoring competitors’ activity and reporting findings.

Other Responsibilities:

  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry.
  • Participating in training as appropriate to maintain own professional expertise and CPD.
  • Escalating issues to the Head of Sponsorship as appropriate.
  • Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities:

  • At least two years’ experience in sports marketing.
  • A thorough knowledge of a wide range of sports, especially football.
  • A good knowledge and understanding of the betting industry.
  • A sound knowledge of the business of sport.
  • Strong numerical skills, with the ability to creatively interpret ROI results.
  • A working understanding of social media (particularly Facebook, Twitter and YouTube).
  • Excellent communication skills (written and spoken) with people at all levels of business.
  • Attention to detail, especially when proofreading own work.
  • Punctuality, reliability and flexibility.
  • Strong interpersonal and presentation skills, helping to build a rapport with fans and partners.

Desirable Skills and Abilities:

  • Photoshop skills.
  • Experience in marketing in the gambling industry.

Other requirements:

  • Must be flexible and able to work in the evenings and during weekends if required.

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