Sponsorship Executive

Reports to: Head of Sponsorship

Purpose of the Role: Managing the activation of sponsorships within the group’s portfolio to maximise ROI on deals.

Key Responsibilities:

• Managing the activation of specific sponsorships within the portfolio.
• Contributing innovative brand activation ideas.
• Leveraging Panbet’s partnerships to help achieve group and department objectives.
• Ensuring that Panbet receives maximum ROI from its partnership investments.
• Working closely with internal departments to manage the distribution of sponsorship assets.
• Helping research new partnership opportunities.
• Assisting with regular projects (videos, activations, email campaigns, competitions).
• Assisting in building and maintaining the relationships between Panbet and its partners on a daily basis.
• Providing regular progress reports and feedback on partnership accounts.
• Co-ordinate staffing schedule in terms of hosting VIPs, media, B2B partners and competition winners.
• Monitoring competitors’ activity and reporting findings.

Other Responsibilities:

• Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry.
• Participating in training as appropriate to maintain own professional expertise and CPD.
• Escalating issues to the Head of Sponsorship as appropriate.
• Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities:

• At least two years’ experience in sports marketing.
• A thorough knowledge of a wide range of sports, especially football.
• A good knowledge and understanding of the betting industry.
• A sound knowledge of the business of sport.
• Strong numerical skills, with the ability to creatively interpret ROI results.
• A working understanding of social media (particularly Facebook, Twitter and YouTube).
• Excellent communication skills (written and spoken) with people at all levels of business.
• Attention to detail, especially when proofreading own work.
• Punctuality, reliability and flexibility.
• Strong interpersonal and presentation skills, helping to build a rapport with fans and partners.

Desirable Skills and Abilities:

• Photoshop skills.
• Experience in marketing in the gambling industry.

Other requirements:

• Must be flexible and able to work in the evenings and during weekends if required.