CRM Campaign Executive

Hove, East Sussex
Competitive + Benefits
17 Oct 2016
14 Nov 2016
Contract Type
Full Time

Reports to: Head of CRM

Purpose of the Role: To assist the Head of CRM and the CRM Team in delivering a fast and efficient CRM operation.

Key Responsibilities:

  • Working with Country Managers and Senior CRM team members to create an ongoing communications plan for distinct, multi-national territories.
  • Configuring and executing all CRM activity for the business, including email, direct mail, SMS marketing and site/mobile messaging.
  • Proofing all campaigns and ensuring that quality standards are met.
  • Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.
  • Implementing testing from CRM meetings, to develop rich and dynamic content, subject lines and promotional offers.
  • Monitoring customer experience across all channels and making changes as required (through support teams), to ensure any sub-optimal items/processes/pages etc. are improved.
  • Continually improving creative techniques, performance and output/productivity levels.
  • Adhering to CRM communications calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.
  • Ensuring timely and on target configuration and execution of CRM campaigns.
  • Effectively communicating on campaign definitions and builds, revising campaigns on a continuous basis and communicating any changes to the key stakeholders.
  • Ensuring that all campaigns are configured according to campaign definitions.
  • Ensuring the campaign builds are updated to reflect any changes to our products and key seasonal events.
  • Maintaining details of contract strategy, together with key information/data to support revisions/optimisation.
  • Maintaining consistent contact with customers and optimising customer journey across products and platforms.
  • Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.
  • Driving flexible and creative CRM initiatives, in close alignment to CRM Analyst recommendations.
  • Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

Other Responsibilities:

  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry, to ensure that Panbet is one-step ahead. Participating in training as appropriate to maintain own professional expertise and CPD.
  • Escalating issues to senior CRM team members as appropriate.
  • Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities:

  • Minimum 1 year experience in configuring communication across media of email, SMS, Push and Direct Mail.
  • Customer focus and commitment to excellent service.
  • Good working knowledge of Microsoft Office applications, particularly Excel.
  • Strong knowledge of HTML coding for emails.
  • Excellent verbal and written communication skills in English.
  • Accuracy and strong attention to detail.
  • Excellent numeracy and analytical skills.
  • Good report writing skills.
  • Proactive and results driven approach.
  • Good organisation and prioritising abilities.
  • Ability to multitask and work under pressure.
  • Exceptional creative thinking and problem-solving skills.
  • Good interpersonal and relationship building skills.
  • Ability to learn quickly in a changing environment.
  • Confidence and ability to deal with difficult situations.
  • An interest and understanding of Sport is essential.

Desired Skills and Abilities:

  • Degree in computer science or equivalent through experience.
  • Recent experience in a relevant gaming/betting role (CRM, Communications, Product).
  • Strong presentation skills.
  • Profound experience of managing stakeholders.
  • An conceptual understanding of audience segmentation would be advantageous.
  • Some understanding of the Russian language is desirable but not essential.




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