Paid Search Executive needed to start immediately

Location
Brighton, East Sussex
Salary
Salary – up to £24,000
Posted
04 Jan 2017
Closes
12 Jan 2017
Contract Type
Permanent
Hours
Full Time

Paid Search Executive needed to start immediately

Salary – up to £24,000

We are a fun and growing team, small enough to make quick changes to reflect the changing nature of digital marketing, but now large enough to win large clients and give them the service that keeps them on board.

Paid search is one of the most significant lead generation methods for our clients. If this is not measured, precise, and constantly monitored it can be expensive and a wasted resource. We need someone that is analytical, loves stats and is generally enthused by all things paid search.

You will get the opportunity to learn from marketing professionals that are at the top of their game, with dedicated time set aside for your learning and development.

Joining the team, you will:

  • Be a self-starter, work independently and get things done to a high standard
  • Be results led
  • Be able to juggle multiple projects

Primary responsibilities:

  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.

Professional Competencies

  • Passion for internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills

Relationships (Internal & External)

  • To become a valuable member of the delivery team
  • To build strong relationships with clients (where applicable), becoming an integral part of managing and delivering search activity

Benefits

    22 Days holiday

    Social events

    Pension after six months

    Private healthcare after six months

    ½ day volunteering leave

For more info or to apply, please email james@cobbdigital.com

 

Employer Description

Cobb Digital - based in New England House, Brighton - pride ourselves on devoting time to create individual and integrated approaches to your campaign. With an increasing amount of digital marketing options available, our offering stands out as it is 100% centered on the client.

Our clients think of us as an extension of their marketing team, sharing expertise, strategies and experience that enables them to make the highest return on investment possible. In addition, we pride ourselves on an extremely high level of customer service, something that is at the forefront of all of our staff training.

We work hard to incorporate a comprehensive digital service to maximise our clients’ potential. The Cobb Digital team work together on each campaign by combining their expertise and unique ways of thinking to deliver tangible results. We work with a number of clients across a range of industries including health, retail and business-to-business.

Employer Web Site

www.cobbdigital.com