Digital Marketing Apprentice AIP

Location
Brighton, East Sussex
Salary
Monday - Friday 8:30 -5
Posted
30 Jan 2019
Closes
13 Feb 2019
Function
Apprenticeship
Contract Type
Apprenticeship
Hours
Full Time

Anything is Possible (aip) is a media buying & marketing consultancy that specialises in data-driven, integrated communications, media planning across all digital and offline channels, and end-to-end creative services. Using proprietary audience planning technology aligned with business goals, aip develops bespoke integrated media solutions for brands.

Founded in 2017 and led by Mark and Sam, aip’s mission is to create better brand and consumer connections to make advertising more enjoyable, engaging, and effective. Having worked with some of the world’s biggest media agencies and brands we realise that brands aren't getting what they need from agencies.

Your roles will include:

Social

  • Manage business social media profiles such as Facebook, Twitter, LinkedIn, Pinterest & Instagram
  • Develop and maintain Social Media profiles for the business
  • Build followers and increase engagement across all social media platforms
  • Develop new ideas to promote the business using social media/website

Online presence

  • Manage the company website
  • Carry out Search Engine Optimisation
  • SEO activities to increase website traffic
  • Maintain the company website content
  • Manage e-commerce sites such as eBay, Amazon and Gumtree
  • Image editing - cropping, resizing, other Photoshop work
  • Manage and update the company website to promote the company and products
  • The main purpose of the role will be to promote the business through social media and digital marketing channels.
  • Create websites using template/CMS system

Inbound/Outbound

  • Run marketing campaigns
  • Content creation
  • Creating email newsletters
  • Preparation of marketing material
  • Set up and implement e-mail marketing campaigns
  • Brand marketing
  • Draft copy for digital marketing communications
  • Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
  • Assist with branding, design and content for presentations and proposals
  • E-mail marketing activity
  • Sourcing and writing news articles and associated images
  • Managing landing pages for clients
  • Content creation (Infographics, Case study and eBooks)
  • Conduct market research
  • Upload and schedule video release (YouTube, Vimeo etc.)
  • Mobile marketing

General

  • Customer service
  • Some administration duties
  • Ensure that reports and presentations are delivered to the highest level of quality
  • Answer phones
  • Meet and greet clients
  • Market research of competitors
  • Provide a support function to the businesses centralised digital marketing team
  • To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
  • Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing.

Ads

  • Set up and optimise PPC search campaigns
  • Ensure that PPC search campaigns are monitored daily and meet relevant targets
  • Create display ads
  • Create Ads for search and display networks
  • Advertising and promotion through social media platforms

Analytics

  • Track and monitor a campaigns performance with a weekly/monthly report
  • Analyse data to identify the target market and optimise each campaign
  • Analyse the traffic and visitors to the business website and social media platforms
  • Analyse and report data with Google Analytics
  • Collecting campaign metrics
  • Follow up and analysis of campaign results
  • Monitor and report on activities and provide relevant management information

Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns

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