Why your EVP is the secret to attracting top talent
When competition for the best candidates is high, having a strong Employee Value Proposition (EVP) plays a crucial role in candidate attraction.
EVP refers to the clear and constant message you communicate about the overall experience of working at your business and highlights what you offer to attract, engage and retain top talent.
Different to employer brand, EVP focuses on your potential and existing workforce providing clarity on what they can get in return for working for your business – think culture, values, rewards and progression.
Think of it as the internal tool that makes you unique and highlights what’s in it for your people and what they need to do in return.
So, how does your EVP help attract talent?
Differentiation: A strong EVP helps you stand out from competitors in the market. Candidates are more likely to be attracted to companies that offer something compelling and unique and that makes your business an attractive place to work.
Talent Pool Expansion: A well-defined EVP can broaden the talent pool by attracting candidates who align with your values, culture, and mission. When candidates resonate with the EVP, they are more likely to apply for open positions and be bought in to what you’re trying to do as a business.
Alignment with Expectations: An effective EVP communicates what candidates can expect from your business in terms of environment, development opportunities, compensation, benefits, work-life balance, and other aspects. By clearly communicating these aspects, the candidates you attract are more likely to thrive within the company.
Employee Referrals: A compelling EVP motivates current employees to become brand ambassadors and refer potential candidates. Employees who are engaged and satisfied with their work experience are more likely to recommend you to their network, leading to a higher number of qualified, engaged candidates applying for positions.
Increased Engagement: An EVP that resonates with potential candidates creates excitement and generates interest. It can attract passive candidates who might not be actively job seeking but are intrigued by the value proposition offered, thus expanding the talent pool and increases the chances of finding the right fit for your team.
How do you communicate your EVP?
It’s important to communicate your EVP across all your touch points with potential candidates. From your website and social media to your job adverts and the application process, everything needs to reflect your EVP.
As well as communicating through the right channels, it’s important to be consistent in your message, both internally and externally if you’re to attract top talent to come and work for you.