VP Demand Generation

Company
Brandwatch
Location
Brighton, East Sussex
Salary
Dependent on experience
Posted
23 Sep 2019
Closes
21 Oct 2019
Ref
Brandwatch
Sector
Business
Function
Executive
Contract Type
Permanent
Hours
Full Time

Take our company and your career to the next level.

This VP of Demand Generation position is a very high impact career opportunity for an experienced, smart and restless B2B marketer accomplished in running teams, programs and campaigns that create hardcore, measurable revenue to materially drive a company’s growth.

We’re set up to smash the next stage of growth. Are you?

You are someone genuinely passionate about and expert in driving revenue through intelligent, sustained marketing programmes. Someone who eats insights from spreadsheets and best practices and spits out pipeline! Someone only satisfied with charts that point to the upper right corner and are colored in green. You probably have an extensive track record in SaaS. You’re definitely someone that leads from the front in this exciting, constantly evolving area of revenue marketing / demand generation / growth hacking / ABM / insert other buzzwords here. And (exhausting, I know) you’re also a self-aware human, a solid coach and trusting enabler of individuals and diverse, distributed teams.

At Brandwatch, the VP, Demand Gen is a pivotal member of the global marketing leadership in Brandwatch, the team responsible for fueling the company’s growth, and a senior figure in the company’s broader commercial leadership who helps to shape the $100m+ company’s go-to-market strategy, worldwide.

At Brandwatch, the VP, Demand Gen is a pivotal member of the global marketing leadership in Brandwatch, the team responsible for fueling the company’s growth, and a senior figure in the company’s broader commercial leadership who helps to shape the $100m+ company’s go-to-market strategy, worldwide.

Brandwatch is made up of more than 520 committed, happy people, a suite of world-class Intelligence products, financial backing from top-grade investors and the ambition to go the whole way. 39 of the Fortune 100 use Brandwatch (we need to get the other 61 on board, right?) and the company is widely recognized as the leader in its market. We’re at $100m revenues and have a business plan to hit $120m.

Join us.

Responsibilities:

  • Deliver repeatable, sustainable and predictable marketing-generated revenue in key global regions via integrated marketing campaigns
  • Managing and growing the Demand Generation function, including:
    • Optimize the marketing and sales funnel using industry best practices for SaaS marketing with a heavy emphasis on outcomes and constant improvement
    • Demand Gen people management (hiring, line management, coaching and developing)
    • Campaign management including track and reporting to analyze effectiveness
    • Best-in-class lead nurturing programs
    • Digital advertising
    • ABM programs
    • Overseeing activities that feed into the above, across content & email, display advertising, retargeting, SEM marketing, webinars, third-party advertising and partnerships, and content customization.
  • Driving performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques
  • Working with the Operations function, in assessing, selecting and influencing the marketing technologies, processes and systems, including database management, segmentation, data cleansing etc.
  • Planning, reporting and budgeting within monthly, quarterly and annual cycles
  • Working extremely closely with commercial leadership across sales, BDR etc on a daily basis
  • Contributing to the whole of the global marketing team’s development

Skills and experiences required:

  • 10-15+ years B2B experience required
  • 5+ years working in SaaS
  • 10+ years of people management
  • Advanced knowledge of best practices, including new approaches
  • Expert-level with marketing automation (Marketo preferred), CRM (Salesforce strongly preferred), email marketing, marketing analytics
  • Experience at scale valued - team management, company revenue and employee size, international dimensions
  • Experience working in sales roles or small early stage startups both valued

Attributes desired:

  • Driven
  • Outcome-focused
  • Strongly analytical
  • Biased towards systems, processes, checklists to create repeatable, effective practices
  • Curious
  • Ambitious
  • Able to see big picture and bring that down to ensure very detailed and watertight plans are executed
  • Good people skills
  • Able to engage others through communication (including presenting)
  • Passionate about marketing, sales, business, teams and winning

What we offer:

Benefits: We offer a range of benefits including; bike to work scheme, pension contribution and discounted gym memberships.

Culture: Brandwatch is a place where the lines between work and fun are blurred. As a growing international company, with 10 offices across the globe, communication is key to ensure everyone’s voices are heard, and helps us maintain our flat structure. We listen and learn. We develop our staff. We care about everything, and above all we support each other.

Working for Brandwatch: Brandwatch Brighton is where it all began. We can be found in the vibrant North Laine in our brand new refurbished offices. Whilst we don’t believe in stereotypes, we do host yoga classes and Juice Mondays. We have cupboards bursting with snacks, a well stocked drinks fridge, sushi lunches, flexible working spaces and if you’re lucky we’ll even treat you to an ice-cream on the beach and you can enjoy one of our fortnightly massages right from the office.