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Channel Marketing Manager: Virgin Atlantic

Employer
Manor Royal Business District
Location
Crawley, West Sussex
Salary
Competitive
Closing date
20 Jun 2021

View more

Sector
Aviation, Marketing & PR, Marketing
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Job Details

Virgin Atlantic Logo

Channel Marketing Manager

Salary: Competitive per annum

Hours: 37.5 per week. Monday to Friday

Location: Remote flexible working with 1-2 days a week in our VHQ - Crawley, West Sussex. Talk to us about what flexibility looks like for you

Contract: Permanent

Closing Date: 20th June 2021

Many of our staff at Virgin work flexibly and in many different ways, including different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can't promise to give you exactly what you want, but we are happy to explore what's possible for the role.


In a nutshell
At Virgin Atlantic we are passionate about becoming the 'Most Loved Travel Company' and have an exciting opportunity to join our Marketing team as a Channel Marketing Manager, where you'll be responsible for translating brand activity to relevant frontline sellers and customers. You'll create data-driven marketing strategies & processes, while also planning integrated marketing campaigns in partnership with the account & product managers – to include paid/earned media, social, sponsorships & activations –in support of the overall brand and business objectives. This will also include production & execution of trade marketing plans for Virgin Atlantic, Virgin Atlantic Holidays and Virgin Atlantic Cargo across trade, retail, and third-party distribution channels.

Working across the Marketing, Commercial and Sales functions, the role is responsible for building a deep understanding of the target segments; interfacing with the sales & product teams to deepen the understanding of customer needs and framing the marketing strategy both above-the-line and below-the-line to acquire and convert, and retain and deepen share. You'll be accountable for developing the efficient and targeted end-to-end customer collateral journey which supports both brand and commercial objectives will play a key part in this role. This will involve building a sound understanding of the technology platforms that can assist our transformation journey.

You'll be a brand guardian for all third-party marketing activity and engagement, developing and leading simplified processes to ensure brand guidelines are outlined, understood and adhered to by these partners. Leading on marketing plans for sales partner marketing funds across the year in line with the master brand and business strategy.

This role is a key marketing point person for our expanded joint venture with Delta, Air France & KLM ensuring we are building cohesive strategic plans that support all parties objectives.


Day to day

- Inspire cross-functional teams to deliver our B2B marketing strategy across Virgin Atlantic and Virgin Atlantic Cargo.


- Build outstanding cross-functional relationships across Commercial, Network, Alliances, Marketing/Comms, Customer, and Rev Management, through effective collaboration and stakeholder management


- Establish best in class matrix ways of working with internal and external stakeholders to ensure efficiency of activity development and execution; including driving templated/repeatable or automated solutions with clear, documented processes.


- Oversee our EJV partnership and leverage relationships with Delta, Air France & KLM B2B marketing teams to ensure alignment and that partnership synergies are being fully leveraged in channels and media across the UK


- Attend key trading, product and sales meetings as the marketing representative, providing insight to both sales and marketing on the marketing plan, performance and industry updates.


- Contribute to the growth of a high performing team, actively seeking ways to personally contribute to the UK marketing team “happiness” score.


- Develop annual brand / product and channels plans in partnership with commercial teams to achieve brand and commercial targets.


- Lead the development and implementation of insight-led channel/ product marketing plans, define budgets and KPI’s to ensure ROI. This includes multichannel communications, leveraging owned & paid media channels.


- Leading evaluation/ ROI of customer marketing activities and identifying cost saving opportunities to shift budget to working spend. Visiting and speaking with sales partners, clients and prospects (in partnership with the sales and product teams) to augment the plan to best deliver against target customer needs.


- Monitor and report on marketing activities undertaken by competitor airlines


- Build clear understanding of the Cargo business and understand the levers we can pull to deliver our commercial targets.


- Lead the development and implementation of activity, from briefing, planning, development, internal stakeholder management to evaluation.


- Ownership and maintenance of the channel & product asset bank, ensuring all content is up to date, relevant and easily available to all stakeholders (sales teams, sellers, corporate communications, global marketing teams)


- Seek out new and innovative opportunities that are cost effective to activate the brand in priority channels.


- Support the brand restage across channels acting as brand guardian across all channels/ products. Ensuring all marketing and creative briefs are defined to a brand standard and aligned to commercial targets.


- Ensure we partner effectively with our EJV partners driving a joined up plan that drives action that all partners can benefit from.


- Be the guardian of all our B2B marketing systems ensuring we are capitalising on the functionality we have access to.


- Ensure activity across market is in “on brand” and adheres to brand standards defined in templated guidelines.


- Spot opportunities for automation and standardisation of activity across customers to reduce costs and lead times for activation, enabling agile quick to market solutions.


About you

Do you have previous experience in a channel marketing or commercial role? Do you have a thorough understanding of the market segments & distribution structures in the UK, US & Europe? Then this could be the role for you

Alongside the above we're looking for the following to be successful in this role:

- Experience in developing plans & implementing tactical marketing campaigns.
- Experience of managing complex partnerships.
- Proven track record of managing complex projects, matrix working, large stakeholder groups at all levels of the organisation
- Ability to work in fast paced, dynamic environments with an ability to reprioritise and flex priorities and tasks easily.

If this sounds like you, then we'd love to hear from you!


Be yourself – Our differences make us stronger

Virgin Atlantic are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated, and we can ignite the potential of our forward-thinking mix of people.

 

Please be aware as part of our recruitment process we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role you have applied for. These may include application questions, video interviews or online testing. Please feel free to contact us at recruitment@fly.virgin.com if there are any reasonable adjustments to our process that you would like us to consider, for example use of hearing loops, sign language interpreter etc. Please don’t hesitate to reach out if there are any issues preventing you from being at your best during your application or assessment process. Any issues raised after your assessment is completed or once a decision has been made will be too late for us to consider within our process.

You'll be assessed against our values for a selection of your interview process, learn more about them here: Our Values

Company

Manor Royal Business District is the biggest business park of the Gatwick Diamond area and one of the south east's premier mixed activity employment hubs.

Enviable location and connections

Situated at the heart of the Gatwick Diamond on the Sussex and Surrey county borders, just two miles from London Gatwick Airport, a major motorway junction (M23 Junctoion 10) and two mainline railway stations (Gatwick Airport and Three Bridges), Manor Royal is a popular choice for a diverse range of occupiers including a host of blue chip global brands.

Manor Royal in numbers

  • One of the biggest business parks in the South East.
  • Covers an area of 539 acres – that’s over 300 football pitches.
  • 700 properties
  • 500 businesses
  • 30,000 people

Manor Royal more than a number

Since the formation of the Manor Royal Business Group (MRBG), an association of Manor Royal based business and firms, being on Manor Royal means being part of something. You’re never just a number.

Manor Royal makes sense

Scale, diversity, location and great connectivity with a property offer to match means Manor Royal based firms are never far away from their suppliers, customers and a talented workforce.

Pay us a visit

Visit www.manorroyal.org to find out more and to get in touch

 

Company info
Website
Mini-site
Manor Royal Business District
Location
7 Magellan Terrace (Ground Floor)
Gatwick Road
Crawley
West Sussex
RH10 9PJ
United Kingdom

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