If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer.

Key areas include:

• Web design; designing, launching, and managing websites
• Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram
• Search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results
• Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results

Some of the responsibilities may include:

• Building new websites for SME businesses
• Create and upload copy and images for the organisation's website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Design website banners and assist with web visuals
• Communicate with clients, affiliate networks and affiliate partners