Lead Digital Product Manager: Virgin Atlantic

Crawley, West Sussex
19 Oct 2021
26 Oct 2021
Contract Type
Full Time

Virgin Atlantic Logo

Lead Digital Product Manager

Job Details

Salary: Competitive per annum
Hours: Full Time - 37.5hrs per week
Location: Hybrid role remote working with 2 days in our VHQ Crawley, West Sussex -Talk to us about flexibility

Contract: Permanent
Closing Date: 26th October 2021

Many of our staff at Virgin work flexibly and in many different ways, including different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can't promise to give you exactly what you want, but we are happy to explore what's possible for the role.

In a nutshell


At Virgin Atlantic, we are passionate about becoming the most loved travel company. In our Digital Products & Journey team we are on a mission to make our digital experience truly most loved. We are looking for a Digital Product Manager to come and help us deliver world class digital experiences that our customers expect from Virgin Atlantic.

This role is ideal for someone who has a passion for all things product and digital, who understands how to get meaningful change done. You’ll have a bias for action combined with data driven and judgement led approach, being able to zoom out to define a big-picture strategy and zoom in to execute, iterate, and get results. If you’re still reading and excited, then this is definitely a role for you!

With the ability to process and synthesize lots of information quickly you’ll be organised and skilled at merging disparate sources of information, assessing opportunities, managing contending priorities across a variety of stakeholders and customers to build a product backlog. In true Virgin style you’ll be collaborative in your approach with the ability to be influential and effective within a fast paced company culture with an awareness of customer trends in the digital space feeding into product decisions.

Day to day

In this exciting Digital Product Manager role, you will:

  • Lead the digital product roadmap to support the end-to-end customer journey, focussing on outcomes.
  • Play a key role in influencing our digital product strategy, understanding our broader company and journey strategies and how digital can enable and have the biggest impact on revenue, engagement and NPS.
  • You will manage a team of product owners who work within cross functional agile delivery teams, ensuring we are raising the bar with our product ways of working.
  • Establish best in class digital products, practices, and processes for Virgin Atlantic - putting the customer at the heart of practices.
  • Establish and develop the product owner community beyond the direct report team – cross functional working is critical to our success

In this role you will need to have a forensic understanding of customer and data insight, the ability to shape, define and deliver a product from scratch - and influence stakeholders to get buy in to deliver a best in class digital product. You'll use cross-team matrix working to develop and deliver business requirements, journey optimisation and experience improvements, and use Agile delivery methods and industry-standard tools to identify improvements and opportunities and then measure the outcomes and benefits


About you

Required experience:

- Excellent digital/technology experience as a Digital Product Manager or related role such as a Digital Content Manager, Website Manager or eCommerce Manager
- You are a compelling storyteller with experience communicating concepts and ideas to engineers and creatives and business colleagues alike.
- You have good instincts but match that with deep analytical thinking to focus on the things that matter most, especially with expertise in large amounts of data.
- You have a proven ability to influence decision-making at all levels within an organisation, and in a variety of contexts.
- Working in cross-functional teams and matrix working to build, shape, optimise and deliver digital products
- Agile delivery methods and confident in running ceremonies
- Experience in fast paced environment (Retail desirable)
- Excellent stakeholder management and the ability to easily form effective cross-team working relationships
- Experience managing a digital product team

If the above sounds like you, then we'd love to hear from you!

Be yourself – Our differences make us stronger

Virgin Atlantic are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated, and we can ignite the potential of our forward-thinking mix of people.


Please be aware as part of our recruitment process we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role you have applied for. These may include application questions, video interviews or online testing. Please feel free to contact us at recruitment@fly.virgin.com if there are any reasonable adjustments to our process that you would like us to consider, for example use of hearing loops, sign language interpreter etc. Please don’t hesitate to reach out if there are any issues preventing you from being at your best during your application or assessment process. Any issues raised after your assessment is completed or once a decision has been made will be too late for us to consider within our process.

You'll be assessed against our values for a selection of your interview process, learn more about them here: Our Values

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